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Which assessment consists of Strengths, Weaknesses, Opportunities, and Threats?

Utility

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SWOT Analysis

Assessing strengths, weaknesses, opportunities, and threats is a SWOT analysis, a common strategic planning tool. It helps teams map internal capabilities (strengths and weaknesses) against external conditions (opportunities and threats). By identifying strengths, you can leverage what you do well to pursue opportunities or counter potential threats. Recognizing weaknesses highlights areas to improve so external pressures don’t derail goals. Opportunities are external chances to grow or enhance performance, while threats are external challenges that could pose risks. Using SWOT supports prioritizing actions: build on strengths, address weaknesses, seize opportunities, and mitigate threats. The other options describe individual business functions or concepts (like utility, pricing, or promotion) rather than a four-part framework for evaluating both internal and external factors.

Promotion

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